Best finance influencer Instagram accounts to follow

1) Go Fund Yourself (@gofundyourself)

Go Fund Yourself is run by financial aficionado @alicetapper, and it's an immediate go-to for all your money-based needs. Alice makes seemingly scary financial jargon super accessible, with her breakdown of investing, how to make your money go further, and debunking mortgage myths. Alongside all this, her account aims to educate and gives her followers access to insights that build confidence around money. On top of all of this, Go Fund Yourself is beautifully presented and offers some of the best life hacks for money savviness. Well worth the follow!

2) Clare Seal (@clareseal)

Re-branded from @myfrugalyear, Clare Seal runs a great account looking at finance and wellbeing. Born from her own personal mission to improve her relationship with money, Clare covers everything finance-related, from unconventional savings tips, to how to manage your money with ADHD. Having open conversations about money can be difficult, but Clare has developed a great online community where sometimes touchy subjects are dealt with care in a non-judgemental environment. You can catch up on our collaboration with Clare here, where we chatted all things mortgages and getting on the property ladder.

3. Pennies to Pounds (@penniestopoundspod)

Newham-born Kia Commodore is here to dispel savings myths, simplify difficult financial jargon - and entertain you along the way! From discussing which savings accounts are best for savings, sharing clips from her financial literacy podcast - all the way to how to actually read your payslip, Pennies to Pounds is there to break down everything there is to know about the basics of money for the younger generations. You can find her podcast on all streaming platforms.

4. Beth Snow (@bethsbudgetdiary)

Self-described "Chartered Accountant girly" (and Creative Winner in the Finfluencer Awards 2024), Beth Snow is on a journey to make life budget-friendly! Her account is an open book, with Beth sharing a lot of everyday details, from how much her DIY home renovation projects are costing her, to what she paid for her upcoming holiday to Ibiza! Beth's honest account of her financial journey is a real inspiration to the everyday saver, not to mention her budget diary!

5) Saving Money Bish (@savingmoneybish)

Finance creator Demi Jackson-Fortey is a god-send when it comes to tips and tricks for staying on top of your spending. Her videos tackle a lot of current issues - from impulse buying (and how to avoid it) to the current cost of living crisis in the UK. By providing her own monthly budget, and how her emergency fund is going, Demi makes us all feel a little less alone in this not-so-budget-friendly world!